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The story begins…

GenCo Ciclismo is about combining our love of cycling on the beautiful island of Mallorca with Italian style and design influences. Two incredible cycling destinations connect to help create a fusion of clothing and stylistic lifestyle products where quality is never compromised.   

We produce and design a range of products focusing on the finer detail and their specific purpose. Our products have been tried and tested by riding thousands of kilometres each year from our base in Mallorca and regular trips to the high mountains of Italy. Testing will always go through strenuous riding before we bring to you, the customer. 

We continue to fine tune, develop and produce a range of products to deliver what they are supposed to do.  Our standards are high and we aim to ensure our products perform over many miles whilst delivering comfort on back to back days in the saddle. 

‘’PERFORMANCE IS NOTHING WITHOUT COMFORT’’

We will always stay true to our vision of GenCo Ciclismo, a brand which is ultimately about the pure enjoyment of cycling and the adventures it can take you on. Combined with the GenCo Ciclismo ethos of quality first followed by contemporary style. 

Let your cycling story begin.